$50M Apparel Brand: +$2.8M in 90 Days Without Touching Ad Spend
They came to us stuck with a 3-platform setup from their old agency - confusing, slow, and leaking money. We rebuilt the whole thing on one Klaviyo account. +$2.8M in 90 days. Zero new ad spend.
The Brand
A $50M+ premium apparel brand. 800,000 subscribers. Ads working. Product selling. Email already made 41% of their revenue. On paper, healthy. In the CMO's gut, stuck.
The Challenge
Their email setup was a mess.
Three platforms. No teamwork.
Texts ran in Attentive. Emails ran in Klaviyo & Wunderkind. None of them shared info.Two teams. One blind spot.
The team buying ads and the team sending emails worked side by side, but never talked. So during big sale weeks, both teams hit the same customer twice. Or missed them completely.A number that lied.
41% of revenue from email sounds good. But it hadn't moved in six months. That's not a number. That's a ceiling.$2M+ hiding in plain sight.
They knew the money was there. They just couldn't see where. Their reports didn't even agree with each other.
The Goal
Three things.
Move everything onto one platform.
Clean out the old data.
Start collecting better data from day one, straight from the customer.
The Strategy
We ran our Monopoly Audit: the same 4-step playbook we use on every brand:
Consolidate.
Pulled emails, texts, and signup forms out of 3 apps. Rebuilt everything inside one Klaviyo account.Clean.
Wiped the messy old data. Killed dead contacts. Fixed broken tags. Started fresh.Connect.
Set up the brand to collect zero-party data, info customers tell you directly (style, size, what they shop for). Not guessed. Not bought. Given.Unify.
One system. One source of truth. Every team finally looking at the same numbers.
The Execution
We moved everything onto one clean Klaviyo account. No more 3-app juggling.
Six core email sequences rebuilt from scratch: welcome, cart, browse, post-purchase, win-back. Each one written for the customer it was actually talking to, not "everyone."
Their texts and emails finally talked to each other. So customers stopped getting double-nudged.
Best customers got treated differently from first-timers. Lurkers got woken up properly.
And the boring-but-important stuff, making sure their emails actually landed in inboxes, not spam folders, got fixed quietly in the background.
The Result
90 days. Zero extra ad spend.
Email revenue: $4.6M → $7.4M per month
That's an extra $2.8M in 90 days.
Email's share of total revenue: 41% → 65%
The ceiling they'd been hitting for 6 months? Gone in one quarter
Why This Worked
Most big brands don't have an email problem.
They have a connection problem.
Too many platforms. Too many teams. Too many reports that don't agree.
The money doesn't disappear inside the platforms. It falls through the cracks between them.
We close the cracks.
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Client Review
“Honestly, Shivam and his team delivered on every front. Our Klaviyo setup was a mess when they took over, three platforms, two teams pulling in different directions, and reports that contradicted. Within 90 days, all of that was gone. Email revenue nearly doubled, our flows actually made sense, and for the first time in two years, the dashboard told us the truth. What I appreciate most is that Shivam doesn't just ship work and disappear. He's hands-on, honest, and treats our brand like it's his own. He's become someone I genuinely trust to call before I make a retention decision.”
CMO, $50M+ Premium Apparel Brand
Book a call. We'll diagnose what's broken, show you what's hiding, and tell you if we're the right fit. No pitch attached.
