Email and SMS marketing runs on trust. Every campaign we build operates inside the regulatory lines that protect consumers — and your brand.

Email (CAN-SPAM)

Every email we send on your behalf meets CAN-SPAM and comparable international standards.

Accurate From and Reply-To fields. No misleading sender names or subject lines. A clear, working unsubscribe link in every email. Opt-outs processed within 24 hours. A physical mailing address in every commercial email footer. No purchased lists, harvested lists, or scraped contacts. We build on permission only. Bounce and complaint rates monitored at the platform level. If list health degrades, we have the rebuild conversation.

SMS (TCPA / 10DLC)

SMS is high-reward and high-scrutiny. The rules are specific.

Express written consent required before any marketing SMS is sent. Implied consent is not enough. All campaigns registered through 10DLC or the applicable carrier system for your region. Every SMS includes clear opt-out language. Quiet hours observed — no sends between 9 PM and 9 AM recipient time. SHAKEN/STIR compliance for branded calling where applicable.

We do not touch SMS for a client until their 10DLC registration is complete, opt-in records are documented, and the list is scrubbed against the Do Not Call Registry where required.

GDPR

For clients with EU or UK subscribers, we design campaigns with lawful basis at the entry point. Marketing consent must be explicit, documented, and separate from transactional consent. We collect only what the campaign needs. Subscriber data stays inside your platform account — we don't export, mirror, or transfer it. Subscribers can access, correct, and delete their data. Your flows are structured so those requests can be honored without breaking automations.

CCPA / US State Privacy

We stay current on US state privacy laws — California, Colorado, Connecticut, Virginia, and those that follow. For clients selling into those states, we ensure an accessible privacy policy link in every campaign footer, a clear opt-out mechanism for data sale or sharing where applicable, and segmentation that respects opt-out and deletion requests.

How We Work With Your Platform

We build campaigns, flows, and segments inside your existing tech stack — typically Klaviyo, sometimes Attentive or Postscript. We flag compliance risks when we see them: outdated consent records, unregistered SMS numbers, list sources without audit trails. We document every automation so your compliance record is defensible.

Your platform account stays yours. Your sender reputation is your asset. We treat both accordingly.

Questions: shivam@ecom007.com